Here’s more proof that Facebook is not your friend, they are in the testing phase of a new technology that uses your conversations to sell you ads in real-time. What does this mean? It means if you post a status update and your friends comment on it, Facebook will be reading those and selling everyone in that conversation relevant ads. It also means they would be reading your instant messages and selling you relevant ads as you navigate around the site.
If this test is a success, it will make them a boat load of money, advertisers will LOVE, and I mean LOVE this. Just imagine, showing you an ad for Budweiser when your talking to your buddies about getting beer for a party. Or showing you an ad for a local restaurant when your talking to your friends about dinner plans. Yep, advertisers will pay a lot of money for this.